Paid advertising is an online marketing model working on bid strategy our brands and businesses can earn high profits with PPC, CPM, and CPC advertising terms used. They provide result-oriented pay-per-click PPC advertisement services that connect businesses to potential customers. The many types of ads but the most common search ad is high-end solutions, you can generate more leads to incredible business success. Google and Social Media platforms working on PPC, CPC, and CPM ads strategy. The most paid advertising models are the following.

Pay Per Click (PPC)

PPC stands for pay-per-click internet paid digital marketing term advertisers pay fees for every click. Google and social media platform use this term. PPC is a broad term used for paid Google ads and many other social media platforms. Paid Campaign ads are ideal for small businesses to earn (ROAS) return on ads spent.

Pay Per Click (PPC) Formula

 Pay-per-click ($) = Total Advertising Cost ($) ÷ Number of Ads clicked.

Cost Per Click (CPC)

Cost per click (CPC) is paid internet digital marketing term that drives traffic to websites. The advertiser pays the fee publisher when your ads are clicked. CPC Campaigns set a maximum cost per clicks bidding strategy. Google ads options manual bidding strategy when you choose advertiser amount and automatic bidding strategy let’s say Google set your bids.

The formula for it is as follows:

Cost per thousand impressions (CPM)

CPM is paid marketing term divided by the total cost of the campaign by the number of impressions. CPM viewable term when a user sees your ads on Google and any other marketing platform as views account advertiser must pay the fee. If your goals target the audience through campaigns CPM is best for you.

CPM Formula

Total Campaign Spend ÷ Number of Impressions × 1,000

Top Paid Advertising Platforms

Google Ads, Instagram, Facebook, LinkedIn, Twitter, Pinterest, YouTube, TikTok, Microsoft Bing, Bidvertiser, Infolinks, Google, Google AdSense, AdRoll, Taboola, AdMob, RevContent, Microsoft Advertising, AdBlade, Yahoo!, Search advertising, Semrush.